steal this marketing framework: stepps

six principles that explain why some ideas spread and others disappear.

1. 01/

   social currency

   people share what makes them look good. make following you feel like good taste.

2. 02/

   triggers

   people share what they keep bumping into. tie yourself to one everyday thing so they think of you without trying.

3. 03/

   emotion

   people share what makes them feel something strong: humor, awe, excitement, even anger. boring never travels.

4. 04/

   public

   people copy what they can see. if engaging with you is visible, others want in. this is our whole thesis.

5. 05/

   practical value

   people pass on what helps. teach one useful thing clearly and it gets sent from person to person.

6. 06/

   stories

   people forget points but keep stories. wrap the message inside a moment so it cannot fall out.